Privacy Policy

This privacy policy sets out how Aerials & Cable Equipment Ltd uses and protects any information that you give Aerials & Cable Equipment Ltd when you use this website.

Aerials & Cable Equipment Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Aerials & Cable Equipment Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data aggregation, analytics and profile creation

We may analyse your browsing behaviour to draw inferences and create profiles about your personal preferences and behaviours. We may then use such information for the purposes described below;

Behavioural advertising and cross platform targeting

(a) Served by us

We may use your information (including profile data) to serve you with advertising, which is relevant to you, on our websites and the websites of third parties.

(b) Served by third parties on our websites

Advertisers or other third parties using our website may also engage in behavioural advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.

(c) Served by third parties on third party websites

We may provide your personal information (including profile data) to third parties who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third party websites.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 2018. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Without cookies enabled we cannot guarantee that the website and your experience whilst visiting will be as intended it to be. 

The Aerial and Cable Equipment website(s), along with many other websites use ?Cookies?. Cookies are small text files that websites send to a cookie file on a visitor?s computers hard disk. Cookies enable visitors to navigate around the website and where applicable tailor the content to the visitor, for example, visitor name, past orders, previous searches etc. Cookies allow the website to tailor the content to the needs of the visitor and improve the overall visitor experience. Without cookies it would be difficult for a website to allow the visitor to fill up the shopping basket, proceed to the checkout, remember the visitors preferences or registration details for a later visit. The Aerial and Cable Equipment website allows customers to move from one part of the website to another and to add items to the basket without having to repeatedly login.

Cookies are not computer programs, and cannot read any other information saved on a visitor?s hard drive. Cookies cannot be used to disseminate viruses, or gather a visitors email address. They only contain and transfer to the website as much information as the visitors has disclosed to the website. It is possible to opt out of cookies via your browser settings, however by doing so this may prevent you from transacting on the Aerial and Cable Equipment website. Please note: Cookie settings are devices specific, if you if you log on to a site from another computer or device you cookie settings will not apply. 

You can find further information about managing and disabling cookies on your computer or device please visit 

When visiting the Aerial and Cable Equipment website cookies will either be served by Aerial and Cable Equipment or by their business partners. Aerial and Cable Equipment may use the following types of cookies;

Essential Cookies

These cookies allow the visitor to use the basic functionality of the website. For example browsing products, completing forms, placing an order, completing a transaction or viewing your account. Without cookies enabled you may be prevented from carrying out these tasks.

Performance Cookies 

This type of cookies allows Aerial and Cable Equipment to gain an understanding of how visitors use the website(s). Cookies are used to analyze essential visitor information, like site usage, visitor?s numbers and time spent on site. This information will help Aerial and Cable Equipment to see if advertising campaigns are working and what content visitors like on the site. This information is then used to help refine marketing campaigns and makes the onsite experience more enjoyable for all visitors.

Functionality Cookies

They allow Aerial and Cable Equipment to provide visitors with additional functionality on the website and as a result will retain some settings information. While these are non-essential cookies they enable extra features which enhance a visitors experience.

Targeting Cookies

The last type of cookie used is, targeting cookies. These cookies track visitors? interests in products. These cookies may be used to understand what appeals to visitors allowing Aerial and Cable Equipment to make potential special offers as appropriate as possible. This information may also be used to create relevant banner ads displaying products relating to items last viewed onsite. These banners are then served across other websites that you may visit; this process is called behavioural advertising....